Experiential Marketing
Energizer - Keep going (last longer - value proposition (2007)
We needed to work to the proposition of the Energizer brand in an experiential setting. My contribution was to create energy drinks in the shape of Energizer batteries to sample them in Australia.
The big idea? So people could feel with all their senses being energized drawing to the value prop. Just a novel way of communicating the prop.
The campaign was highly successful.
I also wrote the pitch document sent to the client.
lion nathan - barefoot radler experiential launch (2007)
We needed to come up with an experiential campaign to launched at the time, Lion Nathan's product The Barefoot Radler.
What needed to be communicated was its brand voice - easy going, chilled out and environmentally conscious.
We sponsored the Blues & Roots Music Festival with various fun and chilled out installation activities and a chill out gift pack they could take home and sampled the drink.
Vodafone - switching to smart phones pop up - internet in the palm of your hands (2008)
To aid with the adoption of smartphones we created an internet pop up cafe with touch screens) the screens to the original mock up changed to touch screens, this was the first draft in the picture..
There was a Vodafone pop up store next to the internet connected touch screens to encourage adoption of smartphones faster.
I developed the creative strategy.
promotional Marketing/advertising
panasonic - gift with purchase nintento wii in-store (2008)
Panasonic looked to do an in-store promotion with a high value Gift With Purchase. Their budget was $500 maximum per TV. We came up with a solution "why not look internally for a Panasonic product" since they could get it at cost price not retail as if they would have bundled something else.
They looked internally and found that the Nintendo Wii was also made in the same factory so they could get it at cost price not retail price.
I contributed to the strategy.
The campaign was a success with 2 complimentary products being offered for the price of 1.
Clatex - Promotional In-store Marketing/Advertising Campaign (2008)
Caltex in 2008 started a rebranding campaign based on insights people were so time poor and just needed help to help life run smoothly.
So they tasked us to create an in-store campaign with aspirational prizes that communicated this value.
Win a year of Housekeeping was developed as the main prize and to cross sell instore items and based on research the Starcash prize was incorporated as we knew customers valued that as well.
I contributed to the creative strategy.
digital marketing
ezybidz - our heroes need heroes - 2014
As Online Marketing Manager for Ezybidz Electronic Fundraising Solutions at the time, we created a campaign via Facebook using the ShorStack App and fully customised the design for people to nominate their favourite charity, invite their friends via the App to vote and the charity that got the most votes won a holiday to auction off at their next event.
There is more to it than simply being viral, ShortStack creates a list for you that has each participants details which was downloaded as a CSV and uploaded to MailChimp to nurture leads with email marketing.
It was a highly successful campaign, combining B2C elements for a B2B campaign.